That's the job for the advertising team, and not her. There's no real way that Imgur can guarantee that posts from advertisers won't be sandwiched between two unsavory or controversial posts. It was really a learning experience for us."Įqually as important for the community are the advertisers. "And I think we needed to take that voice seriously. "People are so passionate about Imgur that this is what they want to spend their day crusading for," she said. "We had these for a while, but the downside of living on Pacific time is that this was going on for so long without anyone seeing it." "We did not do a great job of communicating with the community," said Sarah, when asked about what happened. That policy hadn't changed, but it was the first time it had been noticed. She explained that the rules had been there for a while, but were generally enforced by the community itself through flagging and downvoting rather than a proactive role by in-house moderators. "I'm hoping to clear some things up if you'll hear me out," she said. Sarah woke up the next day with a deluge of comments, some less nice than others. It's no coincidence that the announcement of promoted posts coincided with the furore over comments removals, which led certain "not safe for work" comments being scrubbed from the site. The community processed the controversy by promoting and upvoting posts that discussed the matter. Warner Bros., one of the first advertisers, was the focus of the most blame, but a good portion was reserved for Imgur for allowing it to happen. The community began to downvote the sponsored posts into oblivion.
#We need to go deeper imgur update#
Imgur hired from within the community to help develop the native posts and ease the transition.īut as is the nature of the community beast, a single policy change or feature update can be met with cheers or an uproar, and it's hard to predict the outcome.Ĭue the backlash. The move was to avoid using annoying banner adverts to generate money. Imgur announced late May that it would begin experimenting with paid-for promoted content. "We want people who really understand the love for the Imgur community that we have." On promoted posts and profitability "We've put a lot of importance on the culture fits, and we don't want to hire people for the money," she said. Even in the hiring experience, the community ranks highly in the many list of factors. "We've grown, but we try to maintain that small family feeling," said Sarah. Thanks in part to the $40 million cash injection, the company has beefed up its teams.
She described it as a "humbling" experience. She described how the company had grown alongside its users who had invested their time and devotion to the service. "We were a ten-person team for a couple of years, and we felt like a family," she said. Sarah described how she and Alan "grew up" having fun on the internet with the community that was finding itself.
On bringing community to corporate culture "It's really important to respond to those kinds of things - especially at a higher level - so people know that we're taking it seriously," said Sarah. "I agree with almost everything you guys mentioned, and in fact, we're working on almost all of that stuff right now." In a casual and honest note, he suggested as a workaround to use the mobile site instead. Within a few hours of collecting feedback from the comments section, the chief executive issued a mea culpa. Both Sarah and Alan were at a co-worker's picnic at the time, but Sarah knew Alan should address the concerns directly. One post received considerable attention from the community. Granted, the complaints were generally civil.
#We need to go deeper imgur android#
Its long-awaited Android app was released, but fell short of expectations. The company had been self-sufficient and profitable. It's Sarah who exclusively oversees the community every day, out of a team of about 65 employees - which has more than doubled in size in the past year following a $40 million financial investment by venture capital firm Andreessen Horowitz in early 2014. The banana-suited Imgurian wanted to become the site's new loading animation, which Sarah admitted she calls a "jif," in line with how the inventor pronounces it. "Our office manager came to my desk and said, 'Sarah, there's a banana here to see you'," she said, laughing. So much of a joke it's become that in one instance an Imgurian from out of town turned up to the company's front door dressed in a giant banana suit. One of the community's inside jokes is that everything large or small can be compared to a banana "for scale." One of the more memorable gifts sent to the office was a solid metal banana that the office Imgurians could use for scale. maybe a few per week, I'd say," said Sarah. Almost every day, something new and hand-curated will land at the Imgur office.
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